Must Haves –
Duties:
Program Proposal & Planning:
o Fresh Forecast is updated and communicated (Monthly)
o Discuss coupon offer set up to support fresh needs (as needed)
o Build out activation plan
o Align with OB team on any overlapping offers
o Input BCC funds and all supplier information into breakout file. Send email to Campaign Managers to kick off brief creation
o Manage any follow up questions with suppliers
Intake:
o Verify coupon number to be assigned on the tracking sheet
o Create coupon in coupon library and assign coupon number
o QA intake and approve nomination before nomination deadline
Analysis:
o Annual/bi-annual benchmarks alignment meeting with MAP team. Create manual report from BCC Data and then suggest benchmarks (based on level of Kroger hierarchy).
o Pull results from Prism and input into commodity specific template
o Finalize campaign deliverable
o Update allocation and results for overlapping OB offers tracker
Program Proposal & Planning:
o Inputs strategic recommendation into one pager template: 1 week lead time
o Internal kickoff email: Campaign details and supplier breakout sent over for intake
Campaign Setup:
o Parent SF Opportunity is created
o Supplier breakout is created via excel template
o Child Opportunities entered into SF
o Input campaign details into Prism: 1 week from receiving internal kickoff
o Document campaign in tracker and keep updated weekly
o Create manual briefs for each participating supplier.
o Send supplier briefs with due date and scheduled follow ups: 1 week from receiving internal kickoff
o Brief follow up (3x – weekly on Monda)/New Business Application follow ups
o Signed Briefs added to child opportunity
o Targeting reviewed and signed off
o Close/ Won SF Child Opportunities
o AM kicks off KAP (TOA) campaign details (including UPCs) in Workfront/update tracker: Minimum 10-day lead time
Post Campaign:
o Build final wrap reports (manual at this time)
o Campaign results are shared with individual suppliers
o If applicable, campaign review call set up for events $300K+
o Live review of results
o Billing/Invoice Questions
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