Job Description

DIGITAL MARKETING MANAGER

On behalf of our Client, The Schaaf Group is proud to present:

SENIOR DIGITAL MARKETING MANAGER

Are you a dynamic and strategic innovator who develops and executes a forward-thinking digital marketing strategy? Do you want to be part of a creative, data-driven group tackling unique marketing challenges and audiences that result in WOW? With 30+ years of experience, our client turns What-Ifs into What-Matters as they embrace the agency’s rally cry, focusing on results rather than fluff. Our client has long-term client relationships with clients that have been with them since the beginning because they deliver results. The same goes for the employees. They have a team of extremely talented people that have made this company their work home for a long time. It’s much more than a workplace, it is a family! They are outside the city where parking is free, and traffic is lighter. If you are looking for a place that encourages and pushes growth and rewards you for performance, this company won't disappoint!

What You’ll Do

The Digital Marketing Manager will be responsible for managing and optimizing comprehensive digital marketing strategies across multiple platforms for clients, delivering high-performing campaigns, analyzing data to optimize results, and staying abreast of industry trends to ensure clients achieve their marketing goals, while collaborating closely with account managers and creative teams to deliver impactful client solutions .

This is your chance to:

• Provide strategic expertise to drive digital marketing strategies .
• Collaborate with digital marketing team members.
• Forge powerful partnerships and strengthen the reputation as the go-to agency for building industry leaders .

Key Responsibilities:

Strategic Planning

• Develop and implement data-driven digital marketing strategies aligned with client objectives, including SEO, PPC, social advertising, media buying, sponsorships, email marketing, and web analytics (behavior analysis, customer journeys, conversion rate optimization).
• Utilize and recommend market research and analysis to identify target audiences and develop effective campaign strategies.
• Drive cross-channel strategic planning and leverage integration across platforms, technologies, and optimization.
• Collaborate with account teams to understand client needs and translate them into actionable digital marketing plans.
• Continually assess new channels, tools, and approaches to strengthen our clients’ digital footprint.

Campaign Execution

• Oversee the launch and management of complex digital marketing campaigns across various platforms and channels, including paid search, social media advertising, media buying, display advertising, CTV and email marketing .
• Manage campaign budgets, allocate resources effectively, and track performance against key metrics.
• Monitor and optimize campaigns in real-time based on data insights, ensuring maximum ROI .

Data Analysis and Reporting

• Establish and drive benchmarks to determine effectiveness of marketing programs and define key marketing KPIs.
• Analyze campaign and web performance data using tools like Google Analytics, Google Search Console, Google Ads, Microsoft Advertising, Hotjar, Semrush and social media analytics platforms.
• Manage overall quality of end reporting results in terms of accuracy and actionable insights.
• Identify trends and patterns to inform future marketing strategies.

Client Management

• Maintain strong client relationships by proactively communicating campaign progress, addressing concerns, and presenting results clearly in a company that lives out: “ We are Customer obsessed !”
• Participate in client meetings to discuss strategy, campaign updates, and performance metrics.

Industry Expertise

• Stay updated on the latest digital marketing trends, technologies, and best practices.
• Proactively identify new opportunities to leverage emerging digital marketing tools and platforms.

Qualifications

• Bachelor’s degree in Digital Marketing or related field.
• 6+ years’ experience in digital marketing.
• A minimum of four years’ experience developing, managing, and implementing paid digital marketing and paid social campaigns.
• Agency experience required .
• Up-to-date and highly knowledgeable of digital marketing channels, technologies, and tactics, both at a strategic level and in implementation.
• Experience developing and interpreting analytics reports, and producing actionable insights.
• Proven results in effective campaign management and implementation leading to achieving set target objectives.
• In-depth experience using various digital marketing platforms and tools (Google Ads, Microsoft Advertising, Hotjar, Semrush, Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, Pinterest Ads Manager, CMS integration).
• Experience with email marketing and automation platforms including Marketo, Eloqua and HubSpot, preferred.
• Knowledge of data protection regulations and ensuring data compliance (GDPR, CASL, CCPA, etc.).
• B2B marketing experience, preferred.
• Must have effective team management skills.
• Understand and apply user interface/experience best practices.
• Experience and demonstrated ability blending analytical and creative thinking.
• Excellent attention to detail with strong troubleshooting and analytical skills.
• Some familiarity with basic HTML a plus.
• Highly knowledgeable of SEO principles.
• Proven written, verbal, analytical and communication skills.
• Work independently as well as in a collaborative, fast-paced in-office, team-oriented environment.

Why Join this Company…

• Work with iconic brands shaping the future of the building products industry.
• Join a collaborative – family oriented, culture-forward agency that values innovation, insight, and integrity.
• A vibrant and supportive work environment where innovation and creativity are encouraged and lived out.
• Competitive salary and bonus structure.
• Medical, dental, and vision insurance.
• 401(k) plan with company match.
• PTO + off between Christmas and New Year’s
• Sick leave
• Career growth in a respected agency with deep industry roots.

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